| Department: | Marketing |
| Location: | Orem, UT |
Salary: $20-22/hour
Position Type: Full-time
The Purpose of Your Role
We are seeking creative, strategic, and mental health-conscious individuals to manage, grow, and innovate our TikTok presence. Your primary responsibilities will be monitoring and responding to messages and comments on TikTok and Instagram, connecting individuals seeking mental health treatment to our admissions specialists. This role will be critical in expanding our digital outreach, increasing engagement with our audience, and making educational and supportive content go viral while maintaining sensitivity to mental health topics.
The Company You’ll Join
OCD Anxiety Centers is the nation’s largest provider of IOP services for individuals dealing with OCD, Anxiety, and Trauma. As the leading provider, our clinical outcomes are second to none. You will join a winning team that is committed to evidence-based treatment and long-term results. We are passionate about bringing help and hope to some of the most underserved clinical populations. We strive to change the lives of individuals and their families suffering from unrelenting anxiety, disturbing and terrifying thoughts, uncontrollable worry, exhausting behaviors and rituals, and avoidance that keeps them from living their lives. We are an evidence-based practice, which means we do what works, stay current with scientific research, and regularly attend international training to keep us at our very best. Our values are as follows:
Growth
Proactivity
Positivity
Results Driven
Our Investment in You
A competitive base wage starting at $20/hour
401k match
Core benefits: medical/dental/vision, with the company contribution to medical benefits for employees
Company-paid employee life insurance
Company-paid Employee Assistance Program (EAP)
Voluntary benefits
Paid time off includes 15 days (120 hours) of “Paid Time Off,” 5 days (40 hours) of “Sick Time,” and 9 days (72 hours) “Company holiday” pay
Paid specialized ongoing training, strengthening your skills, experiences, and connections that will help advance your career
Success Indicators/KPIs
Comment response rate
Average Response Time
Audience Sentiment Score
Responsibilities
Actively monitor TikTok and Instagram accounts, promptly responding to direct messages and comments.
Provide empathetic, informed responses to inquiries about mental health treatment, directing individuals to our admissions team.
Maintain a consistent, supportive brand voice, ensuring followers feel heard and valued.
Identify urgent inquiries and escalate to admissions specialists swiftly.
Collaborate closely with the admissions and social media teams to streamline communication and enhance engagement.
Track and report interaction data to improve response effectiveness and identify trends.
Develop and execute a comprehensive TikTok strategy aligned with the organization’s goals and tone.
Plan, shoot, and edit engaging, informative, and trend-aware videos focused on OCD, anxiety, mental health education, and clinic-related updates.
Monitor trends, hashtags, and platform changes to keep content fresh and relevant.
Collaborate with clinical staff to ensure content accuracy and sensitivity.
Manage posting schedules, analytics tracking, and community engagement (comments, DMs).
Test and optimize content formats and posting times based on performance metrics.
Propose and experiment with influencer collaborations and UGC (User-Generated Content) strategies.
Adhere to all company policies and procedures
Other duties as assigned
Qualifications
Excellent written communication and interpersonal skills.
Familiarity with social media platforms, especially TikTok and Instagram.
Ability to respond compassionately and professionally in sensitive situations.
Strong organizational skills and attention to detail.
Prior experience in customer support, social media moderation, or admissions is preferred.
Passion for mental health advocacy and helping others access necessary treatment.
Proven experience managing TikTok or similar short-form content for a brand, preferably in health, wellness, or education sectors.
Strong video editing and production skills (using apps like CapCut, InShot, Adobe Premiere Rush, etc.).
Familiarity with mental health terminology and an empathetic, non-stigmatizing communication style.
Ability to work independently, meet deadlines, and take initiative with creative ideas.
Passion for mental health awareness and social impact.
Preferred Qualifications
Background in psychology, communications, or social media marketing.
Experience with content planning tools (e.g., Later, Hootsuite, Notion).
On-camera experience or confidence appearing in videos.
Disclaimer
OCD Anxiety Centers has not designed this job description to contain a comprehensive list of activities, duties, or responsibilities required of the employee. Furthermore, OCD Anxiety Centers reserves the right to change or assign new duties, responsibilities, and activities at any time, with or without notice.
Equal Employment Opportunity Commission (EEOC) statement
OCD Anxiety Centers is committed to providing equal opportunity for all employees and applicants without regard to race, color, religion, sex, national origin, age, marital status, sexual orientation, genetics, disability, political affiliation, personal appearance, family responsibilities, or any other legally protected class under federal, state, or local law. This applies to all aspects of employment, including recruitment, hiring, job assignments, promotions, working conditions, scheduling, benefits, wage and salary administration, disciplinary action, termination, and social, educational, and recreational programs.
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